Market positioning
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Description of our services
We analyze external drivers (demand, competition, technology, regulation, geopolitics) and internal strengths to prioritize attractive playing fields. Using clear criteria (attractiveness × fit), we develop market/region portfolios, define roles (invest, hold, harvest, exit), and derive implications for the depth of value creation, location and supply chain footprint, as well as go-to-market on a macro level. The results are a prioritized field of opportunities, scenarios with triggers, a capital allocation logic, and a decision roadmap – compact and IC-ready.
Typical services
Market/region screening (TAM/SAM, growth, margins, risk)
Attractiveness-×-Fit portfolio & prioritization matrix
Scenario analysis (e.g., regulation, tariffs, energy prices, FX) incl. triggers
Competitive & structural checks (concentration, barriers to entry, consolidation)
Option evaluation: market entry, expansion, partnerships, M&A, exit
Depth of value creation & footprint (near-/offshoring, location strategy, supply chains)
Capital allocation & target metrics (revenue, EBIT, ROCE, risk)
Decision roadmap & communication package (Board/IC)
Case Study
The team developed optimization approaches for internal structures as well as market differentiation through clear positioning and improved customer orientation.
Client situation
On the occasion of opening their new office, a Frankfurt-based strategy consultancy intended to conduct an analysis of their internal structures as well as the current status quo in the consulting market. The goal was to better understand their own market position and to develop corresponding expansion strategies.
Our Approach
At the beginning, our consultants conducted interviews with employees and analyzed the results of a client survey provided by the customer to gain insights into the customer's internal situation as well as the perception of the consulting market. A differentiation matrix helped to identify less busy consulting fields and to make suggestions for aligning our customer's core competencies. The analysis of the competitors' strengths provided additional clues for potential areas of improvement on the customer's side. Finally, a social media analysis was conducted and compared with competitors in the consulting market to assess our customer's external perception. This comprehensive approach made it possible to develop a reliable strategy for market positioning and to make suggestions for optimizing customer acquisition via online channels.
Results Achieved
The analyses carried out enabled our consulting team to identify the key motivational factors that drive the target group to hire our customers for consulting services. This facilitated an improvement in the consultancy's customer orientation and allowed the external presentation to be adapted accordingly. The social media analysis also revealed significant potential in the customer's online presence, which could significantly improve not only customer acquisition but also talent recruitment.
