Marketing & Sales
We sharpen your go-to-market: from target customers & value proposition to campaigns and a scalable sales process with clear KPIs.
Description of our services
We link marketing and sales end-to-end. The starting point is segmentation, ICP definition (Ideal Customer Profile) and a precise value proposition. Based on this, we develop the channel and content mix, build data-driven campaigns (Inbound/Outbound, Events, Partners) and optimize the funnel across all stages (Awareness → MQL → SQL → Win → Expansion). In sales, we standardize processes (Stages, Playbooks), leverage conversion drivers (pricing, offers, proof), professionalize forecasting & pipeline management and anchor enablement (training, guidelines, assets). The result: more qualified leads, higher win rates, shorter sales cycles and predictable growth.
Typical Services
Segmentation & ICP, Customer Jobs/Needs, Value Proposition
Go-to-Market Design (Channel Strategy: Paid, Earned, Owned; Partners/Alliances)
Campaign Setup & Content Plan (Journeys, Creatives, Landing Pages)
Funnel/Conversion Optimization (CRO, Lead Scoring, Nurturing, A/B testing)
Sales Process & Playbooks (Stages, Exit Criteria, MEDDICC/BANT)
CRM & Tooling Setup (e.g. HubSpot/Salesforce), Dashboards & Automation
Pipeline Management & Forecast (Coverage, Hygiene, Commit Logic)
Sales Enablement (Battlecards, Demos, Case Library, Objections)
Retention & Expansion (Onboarding, Customer Success, Upsell/Cross-Sell)
KPI Framework (CAC, LTV, Win Rate, Cycle Time, MQL→SQL, ACV)
Case Study
Our team combined deep market analysis with strategic foresight to verify and optimize the market assumptions of a power tool manufacturer.
Customer Situation
An internationally active manufacturer of power tools (PT) intended to validate the accuracy of its previous assumptions regarding the market sizes of various PT accessory products. The project was divided into two phases: in the pilot phase, the market size of various PT accessory products was identified. In the scaling phase, these insights were used to determine the market size of five products on a global scale.
Our Approach
The team pursued two approaches in the market landscape analysis. For the top-down approach, the team determined the market size primarily by screening financial reports of all relevant competitors, analyzing industry reports, and consolidating all researched data into an Excel model. In parallel, a mixed approach was pursued, which focused on the analysis of user and buyer groups, and through which verification was determined via user interviews. For the ongoing verification of our assumptions and assessments, we conducted interviews with experts and spoke with industry experts from various regions, whose insights contributed an additional dimension of verification and depth to our market analysis.
Results Achieved
The ultimately determined market size served as the basis for an internal market correction after comparison with the customer's previous assumptions. Through numerous interviews with experts and users, our customer gained valuable insights into current market developments and product trends. The country-specific analysis enabled our customer to focus specifically on markets with high development potential.
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Contact Person
Lisa Dyck
Project Office
You are welcome to arrange a non-binding initial consultation.
